Digital Marketing Analytics

Google Marketing Platform:

Hi, my name is Scott Becker and I am a Digital Marketing Analyst with over a decade of experience. I specialize in the Google Marketing Platform and have extensive knowledge of Google Analytics (GA), Google Ads (formerly AdWords), Google Tag Manager (GTM), Google Search Console, Looker Studio (formerly Data Studio), YouTube Analytics, and Google Big Query.

Google Analytics is an essential tool for tracking and analyzing website traffic, user behavior, and conversion data. I have been working with GA for over 10 years and have helped many businesses leverage this platform to understand their customer journeys and optimize their marketing efforts. My expertise includes setting up GA tracking, customizing reports, and creating advanced segments to understand user behavior.

GA4 is the latest version of Google Analytics and it has been designed to deliver insights that are faster, more accurate, and actionable. As a certified GA4 expert, I can help businesses understand the new features and benefits of this platform and how it can be leveraged to improve their marketing efforts.

Google Ads is a powerful advertising platform that helps businesses reach their target audience across the web. I have been working with Google Ads for over 10 years and have helped many businesses achieve their advertising goals through effective campaigns, ad copy optimization, and landing page optimization. I have a deep understanding of the Google Ads platform, including advanced features such as conversion tracking, audience targeting, and bidding strategies.

Google Tag Manager (GTM) is a tool that helps businesses manage and implement marketing and analytics tags on their website without the need for code changes. I have experience setting up and managing GTM containers, creating custom tags, and troubleshooting tracking issues. With GTM, I can help businesses streamline their tag management process and ensure accurate tracking of their marketing and analytics data.

Google Search Console is an essential tool for managing a website’s visibility on Google Search. I have been working with Google Search Console for over 10 years and have helped many businesses improve their search engine rankings, resolve technical issues, and monitor their website’s performance on Google Search.

Looker Studio (formerly Data Studio) is a powerful data visualization tool that helps businesses create interactive reports and dashboards to visualize their data. I have experience connecting Looker Studio to various data sources, creating custom reports and dashboards, and ensuring data accuracy. With Looker Studio, I can help businesses make data-driven decisions and improve their marketing efforts.

YouTube Analytics provides insights into the performance of a YouTube channel and the impact of video content. I have experience setting up and analyzing YouTube Analytics, understanding audience behavior, and optimizing video content to improve audience engagement.

Google Big Query is a cloud-based data warehousing solution that allows businesses to store, process, and analyze large amounts of data. I have experience working with Google Big Query to integrate data from various sources, perform data analysis, and create custom reports. With Google Big Query, I can help businesses make data-driven decisions and improve their marketing efforts.

My extensive experience with the Google Marketing Platform makes me a valuable asset to any business looking to improve their marketing efforts. Whether it’s tracking website traffic, managing advertising campaigns, or analyzing data, I have the knowledge and expertise to help businesses achieve their goals. Contact me today to learn how I can help your business succeed.


WHAT PEOPLE SAY: A couple of my clients have been gracious enough to write reviews. Please see below to see what they have to say! 

Scott Becker – XL Digital Media  “Scott has given our business amazing in depth business intelligence. This information has allowed us to make incredibly wise business decisions on audience direction, spending allocations, valuable website corrections and tweaks from: load times, audience behavior, age demographics, page relevance, content evaluation, etc.” “Scott has helped us move forward armed with the right tools of insight. Our profit margins have risen by twenty-five percent from his expertise. We are extremely grateful in the many ways he has helped us to streamline our business, increase our presence and expand our market share.”

Jim L. Provence –Colonial Services  


“Scott Becker and his company, Xl Digital Media provided the initial website design and set up for our E-Commerce website,”

“Scott was instrumental in getting our business on the World Wide Web and helping us to promote it. His knowledge and expertise in such areas as WordPress set up, blogging and web analytics, along with Search Engine Marketing and Search Engine Optimization techniques, helped us establish our digital footprint and grow our online business.”

“I would highly recommend him and his company to anyone wanting to take their online business experience to the next level.”

Sharla Alford VialGuard


Please call / text 469-751-2933 or email for more information and to get a reasonable price quote based on the requested services. (Note – Prices may vary depending on the size of company, amount & frequency of services requested.)


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