Remarketing, also known as retargeting, is a powerful tool for website owners to reconnect with users who have previously shown interest in their products or services. This can be done through Google Ads, which is the advertising platform provided by Google for businesses to display ads on the Google search engine, as well as millions of other websites and apps that are part of the Google Display Network.
When a user visits a website, a small piece of code, also known as a “remarketing tag” is placed on their browser. This tag allows Google Ads to track their browsing behavior and shows ads to that user on other websites they visit. The ads are often tailored to the products or services the user previously viewed on the website. This can help to increase brand awareness and drive sales by reminding the user of their previous interest and encouraging them to return to the website.
Remarketing also allows website owners to create specific lists of users based on their browsing behavior and target ads to those lists. For example, a website owner could create a list of users who have placed items in their online shopping cart but have not completed the purchase. The owner could then target ads to that list, offering a special promotion or discount to encourage them to complete the purchase.
Remarketing is also a cost-effective way to drive sales. Because it targets users who have already shown interest in a website’s products or services, it is more likely to result in conversions than traditional display ads. Additionally, remarketing campaigns can be set up with a cost per click (CPC) or cost per impression (CPM) pricing model, which allows website owners to only pay for the ad when it is clicked or viewed.
It can be used to increase brand awareness and reach a larger audience. By showing ads to users who have previously visited the website, it helps to keep the brand top of mind and increase the chances of them returning to the website in the future.
Remarketing is an effective marketing strategy that can help website owners reconnect with users who have shown interest in their products or services. By tracking browsing behavior and targeting ads to specific lists of users, remarketing can drive sales, increase brand awareness and reach a larger audience. It is also cost-effective and easy to set up through Google Ads.
Setting up a Remarketing Campaign in Google Ads:
- Log in to your Google Ads account.
- Click on the “Campaigns” tab and then select “New campaign.”
- Select “Remarketing” as the campaign type.
- Choose the type of remarketing campaign you want to create, such as “Standard” or “Dynamic.”
- Select the appropriate targeting options, such as specific websites or apps to target.
- Set your budget and bid for the campaign.
- Create ad groups and add ads to them.
- Set up remarketing lists to target specific groups of users.
- Launch the campaign and monitor its performance regularly.
- Make adjustments to targeting, bid, and budget as needed to optimize the campaign’s performance.
Remarketing can be a powerful tool for businesses, as it allows them to target ads to users who have already shown an interest in their products or services. This can be particularly effective for reminding users about items they have left in their cart, promoting special offers or discounts, or simply keeping a brand top of mind.