Internal and External Links On Web Pages. Why are these important and why should you use them on your site?

Internal links are links on a website that point to other pages on the same website. External links are links on a website that point to pages on a different website. For example, my Data Analyst Portfolio link [<– external link] to takes you to my personal blog that showcases my skills as an analyst and engineer.

Internal and external links are important for search engine optimization [<– internal link] (SEO) because they help search engines understand the structure and hierarchy of a website, and they also help search engines discover new content on a website. Internal links help search engines crawl a website more efficiently by providing a clear and logical path for them to follow. External links can also help improve a website’s SEO by providing additional information about the website and its content, and by helping to build the website’s credibility and reputation.

In addition, the anchor text (the visible, clickable text of a link) can also be an important factor in SEO. Using descriptive and relevant anchor text can help search engines understand the content of a page and improve its ranking in search results.