Google Tag Manager (GTM)
Google Tag Manager is a free tool provided by Google that allows users to manage and deploy marketing and analytics tags on their website. This can include tags for tracking website traffic, conversion tracking, and other marketing and analytics tools.
Google Tag Manager allows users to manage and deploy other marketing and analytics tags on their website, making it a useful tool for managing the various tools and services used for tracking and analyzing website traffic. This can include tags for tools like AdWords, DoubleClick, and other third-party services.
By using Google Tag Manager to manage and deploy the Google Analytics 4 tracking code, users can easily add, update, and manage the tracking code for their website without the need to edit the website’s source code. This can save time and improve the accuracy of the tracking data.
Additionally, Google Tag Manager can be used to manage and deploy Google Ads tags on a website, allowing users to track the performance of their advertising campaigns and see how they are driving traffic and conversions. This can help users to optimize their campaigns and get the best return on their advertising investment.
You can integrate your data from Google Analytics, Google Ads and YouTube by creating data pipelines into a cloud data warehouse, like Google Big Query, to get a “single pane of glass” view of your data.